Museums22 Digest | Feb 2025
From our Co-founder's desk:
Dear Readers,
In today’s digital age, a museum’s impact goes far beyond its physical space. Social media helps museums in connecting with visitors, reaching new audiences, or keeping your stories alive beyond the museum walls. For instance, a reel can inspire a student’s visit, a Facebook post can draw eager visitors, and a single tweet can ignite curiosity for your new exhibition.
However, we know that managing multiple platforms, staying consistent can be overwhelming. That’s why we created Social Share by Museums22, an all-in-one social media management tool.
With Social Share, you can:
✅ Schedule and publish content effortlessly from a single platform
✅ Use pre-designed templates for automated scheduling
✅ Plan ahead with an intuitive content calendar
✅ Track engagement and performance with powerful analytics
✅ Collaborate seamlessly with your team
✅ Ensure security and consistency across all channels
Our goal is simple: to help museums stay organized, engage meaningfully, and grow their online presence without the hassle of juggling multiple tools. We would love to show you how Social Share can streamline your museum’s digital strategy.
Schedule a demo with us today!
Warmly,
Shalini Bansal
Co-founder Museums22 & HopOn India by DTPL
1. Four Museum Trends to Watch Out For In 2025
As we move into 2025, museums worldwide are redefining how we experience history and culture and even championing climate action!
In this blog, we explore four key trends from the museum world this year. Dive in for a more detailed read here.
2. Revitalizing Public Spaces Through Art: A Comprehensive Framework by Zinnov
Bengaluru, January 27, 2025 – Zinnov launched its ambitious Guidance Document on "Integrating Art into Public Spaces" at the Bangalore International Center (BIC). This comprehensive resource forms the foundation of Zinnov's Public Spaces Initiative, which will span a period of 10 years. The initiative was launched in 2024 to address critical challenges like community well-being, social cohesion, and mental health in increasingly dense urban environment. The launch event was attended by distinguished guests, from left to right, including Pari Natarajan, CEO of Zinnov; Heena Pari, Chair of the Public Spaces Initiative at Zinnov; Yamini Telkar, Director of the Public Spaces Initiative at Zinnov; Shanthamani Muddaiah, Visual Artist and Creative Advisor at Zinnov; V Ravichandar, a Civic Evangelist; Kamini Sawhney, Independent Curator and Board Member of CIMAM; and Nitika Goel, CMO of Zinnov.
The framework includes 14 actionable steps for implementing art in public spaces, covering steps from selecting suitable locations and navigating regulations to engaging local communities and ensuring sustainability. It also presents innovative ideas including heritage collaborations, art walks, and outreach programs, while emphasizing the importance of corporate involvement and community-centered development.
Zinnov’s initiative aims to transform public spaces into vibrant, inclusive hubs, fostering interaction, creativity, and cultural growth in Indian cities and beyond. The guidance document is now publicly accessible here.
3. Vadanagar : Home to India’s First Experiential Museum
In the historic town of Vadnagar, Gujarat, a remarkable chapter of India’s past has come alive with the grand opening of the Vadnagar Archaeological Experiential Museum on 16th January 2025, mentioned in the press release by Press Information Bureau.
The museum with its enormous collection of 5000 artefacts narrates the history of the city in an awe inspiring manner. From virtual walkthroughs of ancient structures to hands-on exploration of cultural artifacts, the museum takes storytelling to the next level. It offers the visitors a unique opportunity to see an actual archaeological site in its unveiling.
Vadnagar, a town celebrated for its historic significance, now has a modern beacon that honors its legacy. Known for its intricate stepwells, vibrant temples, and bustling markets, this ancient hub has long been a melting pot of cultures.
The museum encapsulates this diversity, spotlighting its role as a crucial node in the region’s historical and cultural narrative. It will be open to the public during the first week of February. In the meantime, feel free to check out their social media page for exciting updates! Whether you’re a history enthusiast, a culture lover, or simply curious about India’s rich past, the Vadnagar Archaeological Experiential Museum is a must-visit destination.
4. Explore with Museums22 : A look at the lesser known museums of India
The Tibet Museum : A Window into Tibetan History and Culture
​The Tibet Museum Department of Information and International Relations, is a hidden gem that offers a poignant and insightful glimpse into Tibetan history, culture, and resilience. The Tibet Museum, located at the heart of Central Tibetan Administration, seat of Tibetan Government in Exile, is a blend of history and art. Through its carefully curated exhibits, it narrates the story of Tibet's rich cultural heritage, its peaceful struggle for freedom, and the hardships endured by its people. The museum houses photographs, documents, videos, and artifacts that chronicle Tibet’s ancient past, the Chinese invasion, the resulting exodus, and the life of Tibetan refugees in exile.
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A walk through its halls reveals tales of survival, hope, and determination, making it a deeply moving experience. While Dharamshala is famous for its monasteries and scenic beauty, the Tibet Museum remains a lesser explored treasure that offers an enriching and thought-provoking experience. The Tibet Museum audio-guided tour, powered by Museums22, offers a free and immersive experience available for download on the Google Play Store and Apple App Store. This guide allows visitors to explore the museum's exhibits at their own pace, whether on-site or from anywhere in the world.
5. Insights for Museums
Ever Wondered :
How can User-Generated Content (UGC) benefit museums on social media?
Well, Wonder no more!
User-Generated Content (UGC) like photos, videos, and reviews shared by visitors on social media can drive more foot traffic than traditional ads!