Salar Jung Museum
The Salar Jung Museum was established in the year 1951 and is located on the southern bank of the River Musi in Hyderabad, Telangana State of India. The Salar Jung family is responsible for its collection of rare art objects from all over the world. The collections of the Salar Jung Museum are the mirrors of the past human environment, ranging from 2nd century B.C to early 20th century A.D. The museum has a collection of over 46,000 Art Objects, over 8,000 Manuscripts, and over 60,000 Printed Books that form the collection.
Did you know the Salar Jung Museum in Hyderabad welcomed around 1.2 million visitors annually during our collaboration with them? Let’s look at how we helped them achieve this with a smart strategy:
01
The Camera + Audio Guide Combo
Imagine this: you’re at the museum, ready to capture some stunning shots, and you’re offered an audio guide that brings every artifact to life with fascinating stories. That’s exactly what the Salar Jung Museum did. By combining the ‘Camera Ticket’ with an audio guide app we developed, they created a seamless, value-packed experience for visitors. This integration led to the launch of the ‘Camera + Audio Ticket,’ offering convenience and an enriched visit in one package.
02
Leveled Up Engagement
Since the app’s introduction, visitors weren’t just observing—they were listening and learning. Instead of reading static plaques, they immersed themselves in compelling narratives about the exhibits. This deeper engagement encouraged visitors to stay longer, explore more, and even return for future visits.
03
Revenue Growth
Bundling the camera and audio guide tickets didn’t just improve the visitor experience—it significantly boosted the museum’s revenue. Visitors perceived more value in the combined ticket, making it an easy choice. Additionally, the app’s accessibility attracted new demographics, expanding the museum’s audience and financial success.
04
Access Control and Preview Tours
To protect the premium content and offer a personalized touch, the museum implemented an access code system. This ensured seamless access to the audio guide while safeguarding its content. Moreover, free preview tours were introduced, offering visitors a glimpse of the app’s benefits and encouraging them to upgrade to the full experience.